Juiced Origin Story

Juiced TV launched in 2015 at the Queensland Children’s Hospital in Brisbane. In a world-first, the program was created to give patients and siblings a chance to star in their own show, and share their hospital journey in an empowering and positive way. 

During COVID, we innovated and delivered ‘virtual visits’ to the bedsides of patients, with appearances from celebrities and special guests like Chris Hemsworth, Tom Holland and Margot Robbie.

Over the last 8 years, we’ve seen why the best possible health care for kids includes initiatives that educate, but also benefit their social and mental wellbeing, which is why we have developed our new Juiced App. In another world-first, the platform is set to change how education and entertainment is delivered to kids and their families in hospital.


Pip Forbes

Pip Forbes

CEO, Founder, Chair

For 9 years, Pip fronted two of Network Ten’s national children’s shows, before trading in commercial television in 2014 to follow her passion and launch Juiced TV.

Pip has been an ambassador and guest speaker for Advance Queensland Initiatives, Australian Women’s Leadership Summit, as well as Small Business and Women in Business functions.

She was awarded Queensland Local Hero in the 2018 Australia of the Year Awards and loves any opportunity to get out in nature whether it’s in the bush or by the beach.

Pip is mum to Archie, Matilda, and the most loyal of 4 legged dogs, Scout.

Rob Mackay

Rob Mackay

Rob is a Director at Aginic and serial entrepreneur who is passionate about helping lead organisations to make better use of their data. In his role, Rob helps founders and founding teams go from idea to market ready tech business and beyond.

Rob co-founded Aginic Ventures and has been an active member of the national start-up ecosystem for over 10 years. In that time, he has supported multiple early-stage businesses to help them achieve sustainable growth, including Aginic.

In addition to Rob’s role with Aginic Ventures, he also continues to support the broader Aginic Family to provide cutting edge data services to a range of medium to large public and private companies in Australia.

Prior to joining Aginic 5 years ago, Rob ran the PwC Brisbane Analytics team.

Ben Forbes

Ben Forbes

Ben is a marketing and communications professional, having held senior roles across the tourism, manufacturing, IT, business intelligence and not for profit sectors.

His current role as Head of Commercial and Community at Aginic Ventures supports founders in building and launching technology startups, where he leads the commercialisation initiatives across the studios expanding portfolio.

Ben holds a Bachelor of Business (Marketing & International Business) and is a recent graduate of The Wharton University of Pennsylvania’s Entrepreneur Program.

He loves music, the Brisbane Lions and seeing the impact of Juiced TV, having been part of the journey since 2015.

Hanh Luu

Hanh Luu is a cofounder and Director of the “big box” pharmacy chain, Good Price Pharmacy Warehouse, one of Australia’s leading retailers in health, beauty and medicinal products. Each store carries all of your favourite brand names in vitamins, skincare, hair care, sun care, cosmetics, perfumes, prescriptions and medicines all at everyday low prices. At just 42 years old, she plays an integral role in managing HR for the group’s 50 stores and 800 employees.

Ms. Luu was named Brisbane Young Entrepreneur of the Year in 2013. She served as a Board Director for Brigidine College from 2010 to 2020.

Stuart Fitzpatrick

Stuart Fitzpatrick

Stuart has spent over 13 years in the non-profit sector. He has extensive experience across all aspects of fundraising and marketing, having managed state-based teams to a national brand.

Initially working for the Royal Children’s Hospital, he has been a fundraiser in the disability sector, assisting service men and women once they have returned from war, a major donor manager for medical research and in the last 4 and a half years, working in the education sector.

A natural ‘people person’, Stuart is passionate about finding the best outcomes for those who need it most.

Sean Fincham

Sean has always had a keen interest in business strategy, operations and building strong working partnerships with his clients, making Sean a great fit with the Juiced TV team.

During his career, Sean has been successful in assisting a range of clients with outsourced CFO engagements in mining and associated industries, having become involved with the internal management of the business.

A sense of adventure also colours Sean’s view and he has travelled extensively and participated in marathon bicycle rides throughout India and Nepal. Sean also rode from Brisbane to Sydney one very wet November and made it back to tell the tale.


Dan Smart

Dan Smart

Series Producer

With a QUT degree in animation, over a decade of experience in children’s television, and a commitment to creating lasting memories for children and their families, Dan brings experience and enthusiasm in abundance to his role as Series Producer at Juiced TV.

As a youthful spirit, Dan connects easily with children and is motivated to help them shine in their best light – whatever their age, condition, or ability.

Whether it’s listening to music, going for runs around scenic Brisbane, or relaxing with his best mate Monty the pug, Dan loves to fill his life with the things that make him happy.

Elin Reeves

Production and Operations Manager

In her role as Production and Operations Manager at Juiced TV, Elin combines her knowledge of media and business operations with her passion for supporting others.

Prior to joining the Juiced TV family (and moving to Australia from the UK) Elin held programming positions at global media organisations, including BBC Studios. In addition to a thorough understanding of content production and distribution, Elin has a strong appreciation of TV as a platform for empowerment, connection, and storytelling.

All-importantly, Elin continues to train in the art of Australian slang and to advocate for sun safety through her total lack of a tan since living in the Sunshine State.

Priscilla Bernard

Junior Producer

Priscilla, a kid at heart, left the education industry to challenge herself and follow her passion for kids and creativity. As Junior Producer at Juiced TV, Priscilla lives the Juiced TV values of empowering kids through positive play.

After working in production and events on an international ship and spending 3 years as a Drama and English teacher, Priscilla joined the Juiced TV crew to blend her love of kids, creativity, and organisation.

In her spare time Priscilla loves watching musicals, eating spicy food and travelling the world (when she can!).

Abby Mackay

Business Operations

After over 20 years in event operations, Abby has pivoted into the Juiced world and has not looked back.

With her past experience within both local and global brands, Abby brings a different lens to how Juiced TV can continue to bring joy to all kids in hospital and is dedicated to delivering Juiced TV as a major player in kids entertainment.  Just don’t ask her to hold a camera, she leaves the creative mastery to her amazing colleagues.

In her “spare time” Abby loves – more than anything – to run around after her 3 little lads and 1 very cute pup.


Kate Davies

Kate is an accomplished senior executive with more than 20 years of leadership in public administration, policy and governance.

Her current role as Divisional Manager City Administration and Governance at Brisbane City Council, sees Kate providing high level impartial advice and executive support to the Chief Executive Officer, Civic Cabinet and Council.

As a member of Council’s Executive Management Team, Kate contributes to the broader organisational strategic and operational requirements of the organisation. She has also held a variety of executive roles in the Commonwealth public service as well as senior advisory roles across several federal portfolio areas, including small business, tourism, employment and workplace relations.

Previously Kate held senior leadership positions in national and state governing bodies for the sport of cricket. Kate holds a Bachelor of Arts (Government), Bachelor of Business (Management), a Graduate Certificate of Public Relations from Deakin University and is a Graduate of the Australian Institute of Company Directors.

Scott Davies

Scott is an experienced senior executive, with a proven capacity to lead the design and delivery of organisational transformation and performance improvement programs, cultural change and strategic advisory functions.

Currently, Scott is the Executive Director of the $417m Queensland Government Critical Supply Reserve program. He has previously held senior executive roles across a range of sectors including Health, Technology, Defence and Foreign Affairs.

Scott holds qualifications in Management, Business and Human Resource Management, and he was awarded an Australia Day honour in 2009 for outstanding service to the field of public administration, supporting the work of the Australian Government.